As an active member the European Partnership for Urban Mobility Walk21 has coordinated anew guidance document for cities, businesses and community groups wishing to encourage people to use their cars less and walk more. The 32 page guidance explored the evidence of what has proven to be effective from experiences of previous projects funded by the European Union.
There are many existing resources to help European cities develop behaviour change campaigns. For example, there are 49 case studies on Civitas; 149 case studies on Eltis; more than a dozen relevant resources on EPOMM; and academic papers, webinars, and tool boxes are quite easy to find too. While reassuring that it is a popular technique being used to manage mobility choices it can be rather overwhelming and difficult to know what lessons can be learnt from past experiences and how to develop future initiatives that are likely to be successful.
As such, the Partnership for Urban Mobility set out to understand what common approaches, processes and techniques could be ‘cut and pasted’ to help future projects improve their impact. More than a dozen European funded consortium projects have been analysed to underpin this action. The projects include Mobi, Segment, Stars, Switch, Commerce, Astute, Chums, Bambini, PTP Cycle, Trendy Travel, Moma Biz, EPOMM and MUV Mobility. Each has produced detailed and helpful monitoring and evaluation reports as well as tried and tested tools and resources many of which, we felt, can be useful to steer future initiatives going forwards.
Collectively they have had an enormous influence on mobility choices in towns and cities across the entire European Union and it is hoped that this publication will extend that reach even further.
Unlike other guidance, our aim is to give less space to the interventions themselves - however inspirational - rather, provide templates that support any city authority, business, institution or charity that wishes to effect a positive change in mobility behaviour.
Our assumption is that the overall priority is to encourage as much walking, cycling and public transport use as possible and minimise the use of private vehicles for journey choices. We hope that this guide is a helpful digest, improves confidence in those considering a campaign and most importantly helps improve impact at every level.
Frantisek Kubes, PUM Co-coordinator and Acting Head of Regional Policy, at the Urban Policy Unit, Czech Ministry of Regional Development said: "Cities have proven people can be lured out of their cars to walk and cycle more with the right support and encouragement. May the benefits to urban mobility continue to be felt across Europe because of this guide"
Anke Karmann-Woessner, PUM Co-coordinator and Head of Planning Department, City of Karlsruhe added: "Embracing change is all of our responsibility to deliver better urban mobility in Europe"
The Promoting Mobility Behaviour Change Practical guidance for inspiring more walking, cycling and public transport and minimising car use Guidance can be found here.